Persuasive Proposals and Presentations: 24 Lessons for Writing Winners (The McGraw-Hill Professional Education Series)说服的技巧 umd mobi chm 夸克云 免费 azw3 下载 pdf

Persuasive Proposals and Presentations shows readers how to develop a winning strategy and how to be clear, organized, and persuasive. It lays out common mistakes in strategy and offers effective advice.

作者简介：

Heather Pierce is a veteran business communications writer who has created

hundreds of winning proposals and presentations for Fortune 100 corporations

and has written for industry magazines, newsletters, and online publications.

Introduction

Part 1: Develop a winning strategy

Get agreement up front

Involve the experts

Read between the lines

Write for your audience

Focus on a theme

Use their questions to frame your benefits

Detail your qualifications

Draw on industry experience

Substantiate bold claims

Use endorsements to make your case

Show them how they benefit

Stand out as uniquely qualified

Pull the best from old winners

Part 2: Be clear, concise, and organized

Organize material exactly as they do

Use plenty of heads and subheads

Address all subquestions individually

Answer it each time it comes up

Put it in the appendix

Sound like a well-informed friend

　Stick to the point

　Get rid of jargon

Use lots of white space and wide margins

　Insist on perfect grammar, spelling, andpunctuation

　Go to extraordinary lengths to followinstructions

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书籍介绍

This book speaks directly to sales and marketing professionals and managers, showing them how to write proposals and presentations that sell It takes a short, no-nonsense approach, and delivers the lessons that make the difference between being the winner and being an "also-ran." Will be augmented by an MHPE web site that offers additional supporting materials.