1，000 Days In Shanghai - The Story Of Volkswagen - The First Chinese-German Car Factory上海一千天：第一个中德合资汽车制造厂——大众汽车 umd mobi chm 夸克云 免费 azw3 下载 pdf

Posth arrived in China with a vision. He navigated a steep learning curve, achieved his goals and now shares an insightful, first-hand account of an intriguing journey that included bumps and highlights. 1,000 Days in Shanghai is a breathtaking manual for anyone contemplating a business career in the increasingly vibrant arena of today's China. It is also a personal account, done with great sensitivity, revealing between the lines a deep respect for the spirit that propels China's social and industrial revolution today.

To really understand China's economic development, one needs to look at the history of individual projects. This applies in particular to those who are considering a venture on site. This book by Martin Posth is a unique document on the subject: evidence of profound knowledge, didactically sound, with comprehensible conclusions--simply readable!

—Prof. Heinrich v. Pierer, Former Chairman of the Supervisory Board, Siemens AG, Former Chairman of the German Asian-Pacific Business Commission, Co-Chairman of the German-Chinese Dialog Forum

This book is a must-read for anyone seeking to work in or via China. The personal experiences of a pioneering manager can also help management to see the transformation of China in a new light. Anybody wanting to be successful in China should heed the practical lessons that Martin Posth draws.

In establishing the Volkswagen works in Shanghai at the beginning of Deng Xiaoping's reform era, Martin Posth made a breach in the wall behind which the People's Republic of China had dug its trenches up until then. His experiences are useful for anyone wanting to work the Chinese market with any degree of success. The fascinating reading that his report makes, and heeding his lessons, can help any entrepreneur to avoid costly mistakes.

For the Chinese, this book by Martin Posth is a historic document on the Open Door Policy for foreign investors. It is a must-read.

Contents

Foreword

Preface

Abbreviations

Chapter 1: China's Dream of Detroitm Wolfsburg's Gateway to Asia

First sight of the factory in Anting

History behind the deal

Spurned by the Japanese: Citroen or Volkswagen?

Setting the foundation

A Volkswagen pioneer for the Middle Kingdom

Not a fairyland but an entrepreneur's playground

Partnership premier for the group

Vision of the future

Round the transatlantic world of Volkswagen

Quick lessons: Prepare your China engagement thoroughly

Chapter 2: Culture Shockm Chaotic Beginnings in Anting

Arrival in a strange and fascinating world

Living conditions in Shanghai then

Piano, ballet in Shanghai, 1,000 year-old eggs

Shopping, haggling, Hollywood at the Bund

Fitting derelict buildings with modern machines

Santana in China from below zero

Mercury rising

Delivery kinks

The struggle for change

Leadership with "scientific management"

Model discussions at the dinner marathon: Santana or Audi?

Audis battle Santanas on Chinese ground

Quick lessons: Avoid unnecessary start-up problems

Chapter 3: TalentmThe Secret of Our Success Changing a comrade's mindset

The forgotten equation

Laying the foundation for training

Woes of the expatriates

Too many Germans

Faults and conflicts

German expat solidarity

Transferring management know-how

Ddjd vu

Quick lessons: Forget China if you don't have China-compatible staff

Chapter 4: Cash Shortages and Risky Financial Maneuvers

Messy hand of central planning

Budget blowouts and money problems

The Chinese accepts higher costs

Maiden bonds

Quick lessons: Make sure your business in China is profitable

Chapter 5: "Big Project" Poker

Competition

Dr. Hahn's ideas for reinforcing the partnership

Building container ships

Dealing with Beijing, central government

Expedition to SAW in Shiyan

China's automobile agenda 2000

The curse of waiting

An "unofficial visit" to Changchun

FAW and Volkswagen

Quick lessons: Gain in-depth understanding of the nature of competition in China

Chapter 6: Two Partners, One Dream: The Most Modern Automobile Factory in China

Misunderstandings and red tape

The battle against mistrust, fear and ignorance

……

Chapter 7:The Open Secret of the Learning Factory

Chapter 8:The Joint Venture and Its Parents

Chapter 9:The Santana: Trendsetter for Motoring

Chapter 10:The Long March to Localization

Chapter 11:In The Dragon's Den: Politics in Deal-Making

Epilogue: At the End of 1,000 Days

Endnotes

Index

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作者简介：Martin Posth is a former member of the executive management board of Volkswagen AG and Audi AG.

In the mid-1980s, he built up Shanghai Volkswagen together with a team of pioneers. In the 1990s, he oversaw the Asia-Pacific business of the Volkswagen Group out of the regional headquarters in Hong Kong.

In June 1997, Posth was awarded the title of “Honorary Citizen of Shanghai.”

Today, Posth serves as a member of the board of directors of various leading international companies and committees in Europe and Asia.

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Posth arrived in China with a vision. He navigated a steep learning curve, achieved his goals and now shares an insightful, first-hand account of an intriguing journey that included bumps and highlights. 1,000 Days in Shanghai is a breathtaking manual for anyone contemplating a business career in the increasingly vibrant arena of today's China. It is also a personal account, done with great sensitivity, revealing between the lines a deep respect for the spirit that propels China's social and industrial revolution today.

—Hans Michael Jebsen, Chairman, Jebsen and Co., Ltd. To really understand China's economic development, one needs to look at the history of individual projects. This applies in particular to those who are considering a venture on site. This book by Martin Posth is a unique document on the subject: evidence of profound knowledge, didactically sound, with comprehensible conclusions--simply readable!

—Prof. Heinrich v. Pierer, Former Chairman of the Supervisory Board, Siemens AG, Former Chairman of the German Asian-Pacific Business Commission, Co-Chairman of the German-Chinese Dialog Forum This book is a must-read for anyone seeking to work in or via China. The personal experiences of a pioneering manager can also help management to see the transformation of China in a new light. Anybody wanting to be successful in China should heed the practical lessons that Martin Posth draws.

—Prof. Dr. Eberhard Sandschneider, Otto-Wolff-Director, Research Institute, Executive Officer, German Council on Foreign Relations (DGAP) In establishing the Volkswagen works in Shanghai at the beginning of Deng Xiaoping's reform era, Martin Posth made a breach in the wall behind which the People's Republic of China had dug its trenches up until then. His experiences are useful for anyone wanting to work the Chinese market with any degree of success. The fascinating reading that his report makes, and heeding his lessons, can help any entrepreneur to avoid costly mistakes.

—Dr. Theo Sommer, DIE ZEIT , Editor-at-Large For the Chinese, this book by Martin Posth is a historic document on the Open Door Policy for foreign investors. It is a must-read.

—Prof. Xu Kuangdi, Mayor of Shanghai 1995-2001; Chairman, China Federation of Industrial Economics (CFIE); Co-Chairman of the German-Chinese Dialog Forum