HBR’s 10 Must Reads: The Essentials 哈佛商学院：要点 umd mobi chm 夸克云 免费 azw3 下载 pdf

Change is the one constant in business, and we must adapt or

face obsolescence. Yet certain challenges never go away. That's

what makes this book "must read." These are the 10 seminal articles

by management's most influential experts, on topics of perennial

concern to ambitious managers and leaders hungry for

inspiration--and ready to run with big ideas to accelerate their

own and their companies' success.

If you read nothing else - full stop - read:

Michael Porter on creating competitive advantage and distinguishing

your company from rivals

John Kotter on leading change through eight critical stages

Daniel Goleman on using emotional intelligence to maximize

performance

Peter Drucker on managing your career by evaluating your own

strengths and weaknesses

Clay Christensen on orchestrating innovation within established

organizations

Tom Davenport on using analytics to determine how to keep your

customers loyal

Robert Kaplan and David Norton on measuring your company's strategy

with the Balanced Scorecard

Rosabeth Moss Kanter on avoiding common mistakes when pushing

innovation forward

Ted Levitt on understanding who your customers are and what they

really want

C. K. Prahalad and Gary Hamel on identifying the unique, integrated

systems that support your strategy

Table of Contents

Meeting the Challenge of Disruptive Change

Clayton M. Christensen, Michael Overdorf

Competing on Analytics

Thomas H. Davenport

Managing Oneself

Peter F. Drucker

What Makes a Leader?

Daniel Goleman

Putting the Balanced Scorecard to Work

Robert S. Kaplan, David P. Norton

Innovation: The Classic Traps

Rosabeth Moss Kanter

Leading Change: Why Transformation Efforts Fail

John P. Kotter

Marketing Myopia

Theodore Levitt

What Is Strategy?

Michael E. Porter

The Core Competence of the Corporation

C.K. Prahalad, Gary Hamel

About the Contributors

Index

HBR's 10 Must Reads paperback series is the definitive

collection of books for new and experienced leaders alike. Leaders

looking for the inspiration that big ideas provide, both to

accelerate their own growth and that of their companies, should

look no further.

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If you read nothing else, read these 10 articles from HBR's most

influential authors, covering the essential management topics.