Pocket Mentor Series: Developing A Business Case 哈佛商学院：商业案例 umd mobi chm 夸克云 免费 azw3 下载 pdf

How do you decide the best course of action for your company

to take advantage of new opportunities? You must develop a business

case to explore multiple alternatives before making a

recommendation to support a particular option. This book shows you

how to use a business case to define an opportunity, identify and

analyze alternatives, and present your final recommendation to key

stakeholders. You'll learn to

- Clearly define the opportunity you'll want to address in your

business case

- Identify and analyze a range of alternatives

- Recommend one option and assess its risks

- Create a high-level implementation plan for your proposed

alternative

- Communicate your case to key stakeholders

Mentor's Message：The Advantages

of a Solid Business Case  xi

Developing a Business Case：The Basics

　What Is a Business Case?3

    A preview ofkey扣cts about business cases

    Business case versus business plan

    When you should create a business

case 

    A complex document 

    Seven steps to a business case 

    Step1：Define the Opportunity

orarticulatitigfhcopportun!~youwanttopursue

    Identifying a problem or opporturdty

    Developing an opportunity statement 

    Identifying your business objectives

    Prioritizing your objectives 

    Assigning metrics to your objectives 

　　……

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编辑推荐

The Pocket Mentor series offers immediate solutions to the

challenges managers face on the job every day. Each book in the

series is packed with handy tools, self-tests, and real life

examples to help you identify strengths and weaknesses and hone

critical skills. Whether you're at your desk, in a meeting, or on

the road, these portable guides enable you to tackle the daily

demands of your work with greater speed, savvy, and

effectiveness.

书籍介绍

How do you decide the best course of action for your company to take advantage of new opportunities? You must develop a business case to explore multiple alternatives before making a recommendation to support a particular option. This book shows you how to use a business case to define an opportunity, identify and analyze alternatives, and present your final recommendation to key stakeholders. You'll learn to

- Clearly define the opportunity you'll want to address in your business case

- Identify and analyze a range of alternatives

- Recommend one option and assess its risks

- Create a high-level implementation plan for your proposed alternative

- Communicate your case to key stakeholders